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About Urban Surf

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Our Story

Urban Surf was founded in 1985 by Robin Oogard, driven by a passion for water sports and a commitment to sharing that passion with the world. Serving Seattle's thriving surf, skate, SUP, foil, kite, and wing communities, our crew is highly experienced and deeply passionate about helping others pursue their love for watersports. From humble beginnings to becoming a cornerstone of the Pacific Northwest’s watersports community, Urban Surf remains dedicated to connecting people with the water, fostering adventure, and promoting environmental stewardship.

Matt, a part of the Urban Surf family for over 15 years, is thrilled to continue sharing the stoke as the shop's owner. Growing up a kiter in West Seattle, he was immersed in watersports from a young age, with his father raising him in the shop and on the water. From the moment he could, Matt begged Robin for a job—a dream he achieved when he got his driver's license at 16.

Seattle Shop

(206) 545-9463 2100 N Northlake Way, Seattle, WA 98103
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